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Business and Digital Communications
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Effective communications has always been vital to the success of business. The role that advertising, public relations, and marketing, functioning in integrated roles, has a direct affect on the success or failure of an organizations' sales efforts.
In business communications, as in all areas of commerce, advancements in technology have created heretofore unimaginable increases in efficiency; increases that continue to expand exponentially. This expansion has created a social and business universe that is dizzying in its opportunities to express messages and successfully connect with vast numbers of receptors.
Direct and personal interaction with the public, whether it is face-to-face, a phone conversation, or even via email is the most effective form of communication. However, the numbers of people with whom a communicator can access is very limited by these methods. With the advent of the Internet, and subsequently online social networking, the ability to reach enormous numbers of people, get your message heard, and create buzz about you and your product is astounding. The trouble is the number of tools and methods available to utilize the new technology is equally mindboggling.
As email evolved to instant messaging, texting, and Tweets, dating sites preceded personal sites such as MySpace and FaceBook. Video and image sharing is now possible through YouTube and Flickr. Personal and professional networking opportunities abound via LinkedIn and Tumblr, not to mention integrated dashboards. Every day there are new channels to explore and exploit.
How do you keep up with all of these opportunities and determine the best channels for your needs, much less actually carve out the time to follow and contribute in a meaningful manner? The most effective and economical answer is to employ the services of a business communications partner to act as your guide and your messenger.
All forms of business are evolving along with the new technology opportunities created by the Internet. Entirely new ways of presenting and disseminating messages are being invented daily. The most efficient manner to ensure your company is making the most profitable use of these opportunities is to depend on the support of experts who are immersed in this new communications universe.